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Values

We are unique because we are..

Driven

We strongly believe in the power to improve our customers’ lives and to become a beacon of innovation in our field, and we are driven by that belief on a daily basis. We will always go the extra mile for our customers.

Principled

We do everything with a sense of conscientiousness and honour. We celebrate the teachings of Islam and put them into action on a daily basis for our clients, and among each other.

Innovative

We are and will always be at the forefront of our field. We believe in making a real difference today and for the future through innovative ideas and new thinking.

Helpful

We will be prudent in our investments and we will advise customers on the best course of action – regardless of our profitability. We are transparent in our day-to-day dealings.